The Skating Club of Boston
The Skating Club of Boston is a founding member of US Figure Skating and one of the oldest figure skating clubs in the US. With many national, world, and olympic champions, the skating club is one of the most elite training facilities for competitive figure skaters in the US. The club also operates a learn-to-skate school, manages Boston Common Frog Pond, and has hosted both US and world figure skating championships.
Hootsuite, Facebook, Twitter, Instragram
The social media approach was different for the skating club and the learn-to-skate school. For the skating club, the goal was to promote the sport of figure skating, the club's history and commitment to the sport its membership. While Skating Academy is a business unit of the skating club, the audience is different which meant the approach to content and marketing had to be different, too. On a very basic level, we used upbeat content and graphics focusing on students, positivity, and fun.
Marketing & Communications
Photoshop, Illustrator, InDesign, Constant Contact
Adobe Creative Suite products were used to create graphics for use on web, social media, and print products and advertisements. Constant Contact was used for all email communications.
The Skating Club of Boston redesigned home page