Tammy Perlman

Web & Print Design, Development, and Management

In the web world, I specialize in creating scalable WordPress based websites. Clean code and following best practices is my mantra. As a designer, I create for the customer using modern approaches to layout and usability. My print design days go back to desktop publishing at a Newton copy center, specializing in brochures, stationery, posters, and branding.

Featured Projects

2016 World Figure Skating Championships web home page

World Figure Skating Championships

With a team of four members and eight volunteers, I led the design and development of the web presence, branding, social media, e-commerce, and e-communications for the 2016 World Figure Skating Championships. This included working in partnership with the US figure skating governing body and the ISU World Skating federation.

Take a look.
TriYoga Boston web home page

TriYoga Boston

This project is a recent redesign. The client has some serious web smarts so we're working together to install a new WordPress theme and customize the existing design and layout to meet the business' needs. In addition, we are working to update the site content for SEO, accessibility, and user experience.

Take a look.
Skating Club of Boston web home page

The Skating Club of Boston

The original web sites were published in early 2009 and showing their age. Working with the club's leadership team, we started with Google Analytics to identify the site users targeted pages and the paths they took to reach their destination. The hard work was wrangling existing content and enhancing it with fresh new content, modern layouts, and stunning graphics.

Take a look.
Frog Pond web home page

Boston Common Frog Pond

The website had been hacked and was beyond a simple repair. It was the perfect opportunity to ditch the old website and create everything from the ground up: web design, user experience, SEO, branding, social media channels, and marketing advertisements.

Take a look.
tammyperlman.com

tammyperlman.com

Why is it that I can find all the time in the world to work on clients' sites but I can't get my own site up and running? Until now! Here it is as a work in progress. After completing a Lynda.com web course to update my skills on the latest HTML and CSS versions, I'm ready to tackle the new site. It's going old school and keeping it super simple. No WordPress, JavaScript, or PHP. Well, not yet. Click around and let me know what you think or if you find anything that's run amok.

Barks & Bagels flyer

Print Projects

My print design work started at the Newton Copy Shop in 1999 as a desktop publisher. With no prior experience in graphic design, I hit the ground running to help the shop owner fill an unexpected need. And I haven't stopped running since.

Take a look.

Work Experience

Find out more by visiting my profile on LinkedIn. Complete resumé available by emailing me at tammyperlman@gmail.com.

Web Design & Development

Freelance

October 2018 - present

Designed and developed websites with an emphasis on SEO, user experience, and site accessibility.

Director, Web, Communications & Social Media

The Skating Club of Boston

June 2013 - April 2018

Working with five internal business units, spearheaded the web, social media, e-communications, and e-commerce products including design, development, branding, and project management of the web and digital presence. I worked for The Skating Club of Boston for five years and in that time I was responsible for the design and development of to the competitive figure skating training facility, the organization owns the largest learn-to-skate school in the US, manages the Boston Common Frog Pond with the City of Boston, and hosts US and world competitions. In five years at the organization, I designed and redesigned six websites and their accompanying communications, social media channels, and branding guidelines

Key contributions:

  • Designed, developed, and led the digital presence and communications for multiple business units
    • The Skating Club of Boston, scboston.org
    • World Figure Skating Championships
    • Boston Common Frog Pond
    • Skating Academy
    • US Figure Skating Championships
  • Managed web, social media, and digital marketing for major Boston events, including the US and World Figure Skating Championships
  • Developed branding policies, standards, and best practices
  • Print and digital design for marketing campaigns

Web & Communications Content Manager

Earthwatch Institute

March 2005 - May 2009

Managed web content and e-communications, developed standardized email templates, and built microsites for marketing and development campaigns.

Key contributions:

  • Worked with international business units to coordinate web presence
    • Implemented user interface
    • Implemented web style guide
  • Designed and built web microsites to support marketing and development campaigns
  • Developed standardized email templates

Education

Boston University - Boston, MA

Web Development Certificate Program

Program covering HTML, CSS, and JavaScript.

University of Texas - Austin, TX

Studied toward Bachelor of Science in Business Administration